Commercial Advisory Board

Larry Gerdes
Larry G. Gerdes is CEO and Chairman of the Board of Transcend Services, Inc. (NASDAQ: TRCR), the third largest medical transcription company in the U.S. Larry has served as a director of the Chicago Mercantile Exchange Group since July, 2007. Previously, he served as a non-member Director of the Chicago Board of Trade since February 2005. Mr. Gerdes is also a General Partner of Gerdes Huff Investments. Since 1983, Gerdes has served as General Partner of Sand Hill Financial Company, a venture capital partnership. Gerdes is a major shareholder and President of Friesland Farms, LLC. Mr. Mr. Gerdes also serves on the Board of Directors of Alliance Healthcard, Inc., a provider of consumer discount membership plans (OTC: ALHC.OB). Mr. Gerdes also serves on the Board of Directors of the J. Kyle Braid Leadership Foundation and is a member of the Dean’s Advisory Council for the Kelley School of Business at Indiana University.

Thomas B. Lamb
Tom Lamb is a global business executive with 25+ years leading change in multiple organizational settings. Mr. Lamb has guided rapid growth as well as turnarounds in both public and private companies in industries which have significant technology components and extensive international operations.

Mr. Lamb served as president and CEO of JM Huber Engineered Materials for five years. Mr. Lamb led this family-owned, mineral and specialty chemical company through a period of significant growth, strategic change and cultural transformation, growing the business from $700 million to $1.4 billion and over 4,000 employees.

Prior to Huber, Mr. Lamb held key operating executive positions at Lexmark International, a $4 billion NYSE Fortune 500 printing solutions company with over 5,000 employees, and at Allied-Signal. He received an MBA from the Stanford Business School in 1984 and a Bachelors Degree from Union College (Schenectady, NY)

Mike Daley
Mike Daley is the former president of the Lens Group of Essilor of America. Mr. Daley began his career with Essilor in 1976, as sales consultant for the Varilux Corporation. Over the following thirteen years, his responsibilities increased to include marketing, technical services, laboratory operations, and sales and ultimately resulted in his promotion to president of Varilux Corporation in 1989. In 1996, Mr. Daley was appointed president and COO of Essilor’s United States Lens Division, which became known as Essilor Lenses following the merger of the Varilux and Silor commercial distribution networks. Throughout his career, he has been recognized by his peers and has served on an impressive number of industry posts including National Academy of Opticianry (NAO) Hall of Fame; Vision Council of America, Board of Directors since 1999 and Vice Chairman (2006); Prevent Blindness America, Board of Directors (2006-present); Ferris State University Honorary Doctorate (2006) and OLA Hall of Fame and The OLA Directors Choice Award (2006). Most recently he was invited to serve on the AOA Optometric Charity Board. Mr. Daley also serves on the SoloHealth Board of Directors.

William H Longley
Bill Longley is currently CEO of Scientific Intake, the leading non-invasive medical device treating obesity. Prior to Scientific Intake, Mr. Longley established two successful companies in the healthcare field. His most recent company was Medcast, an Internet-based news and information service, which merged with Healtheon/WebMD in 1999 for $215 million. Prior to Medcast, Mr. Longley founded and built the Health Monitor Network, America's largest in-pharmacy consumer health screening system (blood-pressure machines), which generated more than $115 million in sponsor revenue growing from 1,000 to 15,000 locations from 1986 to 1996. Mr. Longley’s experience in pioneering place-based, dual revenue, interactive health media provides a unique skill set for SoloHealth. Prior to 1986, Mr. Longley was the publisher of Esquire magazine's health and fitness division.

Dr. David Thomson BSc, MCOptom, PhD.
Dr. David Thomson is head of Department for Vision Science at the City University in London. He also serves as president and founder of Thomson Software, which specializes in the development and commercialization of vision screening software, used by schools and eye care practitioners throughout the world. Dr. Thomson has more than 25 years of experience in the vision science field and earned his PhD studying “eye problems associated with computer use.” Dr. Thomson has received numerous awards for his research and vision screening software.

Dr. Thomson’s background includes psychophysical research and ergonomics. During the last eight years, his principal research interest has been the development of computer software for visual assessment and screening.

Ed Greene
Ed Greene is currently CEO of The Vision Council. Mr. Greene is a highly-experienced executive with more than 30 years experience in the optical industry. Prior to The Vision Council, he served as vice president of business development at Carl Zeiss Vision, a leading optical manufacturer. From 1997 to 2005 he served as the president and CEO of Carl Zeiss Optical. Prior to Zeiss, Mr. Greene was president and CEO of Titmus Optical for 14 years. Titmus is the industry leader in vision screening and safety equipment. He is the past chairman of Prevent Blindness America, as well as the Vision Industry Council of America (VICA).

Pat Griffin
Pat Griffin brings more than 32 years of experience in both the Optical and consumer packaged goods industries. Pat spent 12 years in senior sales and management at CIBA VISION Corporation, the eye care unit of Novartis AG. While at CIBA VISION, he served as president North American Lens Care Division for four years. He also was vice president of national accounts responsible for Wal-Mart, CVS, Walgreen, Lens Crafters, Pearl Vision, Costco and SAMS Club, among others. Prior to CIBA VISION, Pat worked for Beecham Products (now part of Glaxo-Smith Kline) gaining in- depth experience in the selling of consumer packaged goods through food, drug and mass merchandisers. He began his career as retail manager with the Zayres organization.

Pat has a deep understanding of what it takes to launch new products into the retail and optical markets and is well connected in the industry.

Stanley Blaylock
Stanley Blaylock began his career in healthcare investment banking, where he rose to the Global Co-Head of Health Care Investment Banking at Deutsche Bank. Blaylock went on to co-found specialty pharmacy solutions company Medmark, which quickly became one of the most rapidly growing companies in the healthcare services industry; he served as its Executive Vice President/Chief Financial Officer and Chief Administrative Officer until his promotion to President and Chief Executive in 2005. When Walgreens acquired Medmark in 2006, Blaylock joined the company, and through a series of quick promotions, became Walgreens Senior Vice President and President of Walgreens Health Services. During his approximately four years at Walgreens, he successfully integrated Medmark, driving Walgreens Specialty Pharmacy to the #3 player in the industry through rapid internal growth and key strategic acquisitions.

Blaylock earned a degree in economics and communication studies, graduating Phi Beta Kappa with Highest Distinction, from the University of Virginia in 1989; receiving the Duncan Clark Hyde award as the most outstanding economics major. He received his master's degree in business administration from Harvard Business School in 1989. He is also a 2009 fellow of the CEO Perspective Program from Northwestern's Kellogg School of Management and Corporate Leadership Center. Blaylock currently serves on the Board of Directors of NovaSom, Inc., a leading provider of home sleep testing services for obstructive sleep apnea. He is also a member of the Board of Directors of MTS Medication Technologies, an international provider of adherence packaging systems, designed to improve medication dispensing and administration.

Reggie Bradford
Reggie Bradford brings nearly two decades of technology leadership and experience to SoloHealth. Currently CEO & Founder of Vitrue which provides Fortune 1,000 brands a comprehensive social media marketing approach, delivering cost-effective solutions for marketers to connect with consumers in social ways by empowering consumers to help build brands through their online actions. Bradford’s leadership experience spans 18 years in the consumer packaged goods, Internet and television industries.

Bradford served as Chief Marketing Officer at WebMD from 1998 to 2000. During his tenure there, the company grew from 40 to 4,000 employees and received more than $2 billion in funding. While at WebMD, Reggie was instrumental in defining interactivity on the web as an early pioneer of social communities. WebMD later became one of the world’s leading Internet destinations with over 38 million unique visitors a month.

Prior to Vitrue, Reggie was president and board member with TANDBERG Television, an organization of more than 400 employees and over $100 million in revenues. Bradford also served as the president and CEO of N2 Broadband, the leading provider of open-platform, on-demand entertainment solutions. During his tenure, N2 Broadband grew annual revenues from less than $1 million to more than $35 million in just under five years. Bradford was named one of Television Week’s “10 to Watch“ for 2005. Bradford has a BBA in Finance from the University of Georgia and an MBA from Emory University.

Peter A. Krivkovich
Peter Krivkovich is a founding member of AdRoll, an online advertising company backed by Accel Partners an Merus Capital, overseeing the company’s Finance, Sales and Operations. Prior to joining AdRoll, Peter spent six years in leadership roles spanning, finance, business development, product management and sales. Peter spent 2 years in investment banking at ABN AMRO doing M&A across a variety of industries. Peter spent a year in business development at Everdream Corporation (acquired by Dell in 2005) before moving to product management to oversee the design, development and launch of the company’s award winning enterprise software product line. After business school Peter helped oversee Good Technology’s (acquired by Motorola in 2007) 100 person sales team before moving into a Finance/Strategy role managing the company’s business expense/ forecasting model.

Peter holds a B.A. in Economics from Emory University, an M.B.A. from Harvard Business School, studied economics at the London School of Economics.

David Veenstra
David is currently Corporate Vice President of Strategy & New Business Development at Coinstar/Redbox. David joined Redbox in 2007, and in his current role at Coinstar, Inc., is responsible for driving growth via organic new venture incubation, early stage investing, and M&A. Prior to Coinstar, David was a management consultant at Bain & Company in both Chicago and San Francisco. He received an MBA from Northwestern’s Kellogg School of Management, and a BBA from the University of Michigan.

Medical Advisory Board